The Art of Delegation, a 5 Step Process – Have You Mastered It?

I was reading an article on BBC’s website, fascinated by a leading car manufacturer taking the next step of automated self-parking cars, which then got me thinking of how you delegate a responsible task that could potentially result in a very expensive outcome if not done correctly.

1. Learn to Let Go – First and foremost, much like the car, you have to trust that it will work. How many times have you heard it said “If you need something done, it’s best to do it yourself”?… It’s a ‘Must’ to let this go.

Difficult to begin with, so start with singular, low priority tasks. Remember, it’s the end result that’s important, not necessarily the route someone takes. Who knows, they may even find a more efficient way!

With continued examples of success, your own confidence will grow and further more complex tasks can be delegated.

2. Invest Time – Effective delegation is a long-term process needing guidance and patience. Short-term, yes, it is quicker to do something yourself but this seriously puts the brakes on development of the business!

I was guilty of this myself as a director. Once I realised that spending a little time helping and training those around me, I soon found I could let things go.

Invest time in training and teaching others. This may appear painful but in the long-term, benefits of not just saving you time can be seen. People respond better when they feel they are trusted to accomplish a task.

3. Clear Instructions – As with the earlier car example, previously, the input to enable a car to park itself filled the boot with technology, now it fits above the wheel arch.

With experience and responsibility, less time is required teaching or training the person(s) you’re delegating too but clarity is necessary throughout.

As with delegation, to begin, some tasks may need constant supervision. This is not to say you micro-manage but help and give motivation that the task is being performed correctly.

Clarity of objective and expectations must be set so the delegated person takes the responsibility and not just the task.

4. Empowerment – All too often I have seen things forgotten or distasteful tasks dumped on someone else to deal with. Thoughtful delegation empowers an employee to develop their own skill sets enhancing knowledge and abilities. They will eventually take over a task without you even getting involved, becoming independent and even more of an asset.

5. Downward Delegation – Carry out a time-audit on what you do over a week/month. Assess how you are spending your time on tasks not necessarily fitting of your position! I too got caught in the chains of progressing through the ranks to the position of director only to find that I was still doing the tasks of the junior manager.

Know what is necessary (both unlikeable and ‘likeable’ tasks!) for you to do and what can be delegated. Set about passing these on to someone else which starts to raise their levels of responsibility as well as freeing up your time.

Clarity is the key throughout the whole process. Successful managers know the importance of delegation and the strength this brings.

Coaching to success knows how delegation works best and we can help your company/firm to achieving the best way forward creating a happy workforce as a consequential outcome.

Are CEO’s And Executives Too Far Removed From Their Store’s Challenges?

A few years ago there was a reality show on television called Under Cover Boss. The premise was CEO’s and Executives would work under cover as trainees in their companies. The majority of them failed to do the simplest daily tasks they expected from their employees. Had no idea of everyday workers challenges, and why it was happening prior to seeing first hand. Just consider these are the same people responsible for approving company systems, plans, setting the matrixes of expectations. I believe we need to have those at the top work from the bottom up before becoming an executive in a corporation.

I’ve witnessed corporations bring in executives from other companies who had no idea of how the company operated. Do to that they made poor decisions costing the businesses tons in lost revenue, and those at ground level in the stores paid the price. They changed systems that didn’t worked, and reduced resources expecting the same production as a full staff. It is my thought that regardless if someone has previous experience, a master degree in business, the best thing a company can do is have them work in each department for a month. In that time they should have a scorecard on what they accomplished and did not in each department, and from that an educated vantage point making realistic changes to grow the business. I would also say someone who refuses shouldn’t be hired. They are not dedicated to helping the business grow, willing to roll-up their sleeves side by side with their employees learning what is good and the areas of opportunities.

In the last century even some in this one started their own businesses, learned every aspect, and when asked an employee to do something, it was realistic because of having done it themselves. They were passionate dedicated, and when growing the business not afraid to maybe do something original. Most CEO’s and executives in larger corporations never owned businesses, took risks, or were accountable for expenses out their own pockets. They obtained a higher education, taught to think inside the box, and moved up the corporate ladder. They can talk the talk, but can’t walk the walk taking no financial business risk in their lives, simply riding the co-tails of those who did, and the workers the company paid. Hence their boards and stock holders are their bosses, and if that means to keep their positions with failing systems and plans so be it, the labor is cut people lose their jobs, but those executives still receive a bonus or profit share being praised for their efforts. In reality who can blame them it is a great lifestyle, and if corporation is willing to pay the big bucks who wouldn’t take advantage, doing what ever it takes to hang-on there. In conclusion I do believe many CEO’s and executives are far removed from their stores challenges.

5 Reasons to Start Up a Network Marketing Business

Lots of people start out in network marketing each and every day for a variety of reasons. Some people really succeed at it while others find it hard to find their feet. Others still consider it to be some sort of a scam. In order for you to make an informed decision as to whether it is the thing for you, here are a list of reasons that people get involved and see if anything matches up to your current needs.

1. They just had a baby

Everything changes for some people when they have a baby. They discover that leaving home to go work for the ‘man’ is n longer something they want to do anymore and so they start to look for options that offer a certain amount of flexibility.

They find it in MLM.

2. They are coming up to retirement

People may have worked all their life in a job and maybe they enjoyed it but the time has come to make room for younger people. They however, are not ready to quit everything so they join a network marketing company both to make a little extra money and also to lead a team of people and impart wisdom to them while supporting them in growing their own business. It becomes a way of giving to people as well as staying in touch with the happenings of the world.

3. They are looking to get passive income

This can sometimes be a result of mis-selling. Yes, most network marketing companies support you in building up passive income but at the start, like most businesses, it is anything but passive. It is pretty hard work. And you may not notice that when all the testimonials are being sent your way. Yes, you will get passive income but you will work very hard for it.

4. They love the products

Some people start using the products first as a retail customer and discover how excellent they are and then decide to get even more of a discount by stepping onto the compensation plan. This group may or may not actually build a solid business but they will be great consumers as well as recommending it easily to others.

5. They want to learn how to run a business

Running a business is not always as easy as it is cracked up to be. Yes, it is simply buy low, sell high but there is a lot that goes in betweeing the buying and the selling. A good network marketing company can help you learn the ins and outs of business building for a very little outlay at the start of your business. And because it is all about building a team, you are never alone in it. You can always find people to support you in your business.

6 CRUCIAL Lessons You Can Learn From Donald Trump to Improve Your Brand and Be Profitable in 30 Days

By now, you have definitely picked a side on the very bizarre and eccentric race to the white house and if you are still in the dark about the 16 republican candidates trying to woo you, then surely you would have heard about the big, rich, loud, arrogant personality rocking the polls and trumping the ratings, I’m talking about no other but the Trump. Yes, Donald Trump. If this name isn’t a household name at your family dinners or at the gathering with your boss, you may be living in an igloo or under a rock.

Regardless of what side of the political fence you are on, it is very apparent that Donald trump is no apprentice when it comes to marketing and brand management.

Here are 6 things you can learn about Trump that is sure to skyrocket your brand:


You may have heard Trump say this phrase a couple times very early into the race “I AM RICH”. Some may consider this attitude braggadocios, Arrogant and supercilious but your brand is representative of you and the outcome of your brand results. Get out the pompoms, whip out the tambourines, be loud about it, it is time to celebrate you!

Nobody wants to follow a leader who is not living the life he is offering. In your personal and business brand, do not be afraid to sell yourself, forget everything you have been told about modesty, if you don’t say it and show it, we don’t recognize it and so you don’t profit from it. Does your personal or business brand need a boost? Emphasize your unique selling advantages. Show and Tell is the name of the branding game. Talk BIG about yourself, your company and your service offering.


Trump is noted for saying he will whine till he wins. Typically, when children whine, they do so with a sense of entitlement but here’s the lesson here, you cannot make a statement like that except you are conditioned to believe you are a winner. In your personal and business brand, winning has got to be a one way street, you need to have the conviction that winning is your game, you are a winner

To stand out, you’ve got to do something radical.


If there is anyone who understands how to play by a different set of rules and keep his brand

Progressing, it is the Donald. Your brand is your power to play, connect, contribute and show the world who you are, what you are made of and capable of in a real authentic way. Get away from what everyone else is doing and stay true to what you believe in, don’t be too concerned if your interests and approach seems unfamiliar and unaccustomed to, your true followers are usually somewhere lost in wrong crowd waiting and praying for the inclination you shy away from. The more divergent you are, the more conviction you should have towards breaking out of the mold. In building your brand, be okay with being the odd one out, be excited about positioning yourself in a manner that is only unique to your brand because when you find your lost sheep, you can be assured of 100 % loyalty. Your brand is important, your unique voice is your divergent advantage, don’t run away from it. Conventional behaviors and trying to blend in is over rated.


When projecting your brand, be courageous enough to take the first step, play big, play in the league of the experts. You do not have to have all the details figured out. Allow the power of Trust that the “details” will show up later. You do not have to have it all figured out to take a step. You do not have the see the whole stairs to take a big step of faith.


Snap out of the social media madness, not everyone has to give you the thumbs up. Donald Trump knows a lot about not craving for the most liked man in the room. However, he identifies his supporters and evangelists and makes all the noise to them. Your brand is not called to everybody, look, search and identify who your natural supporters and tribe are. When you find them, feed them consistently.


Your brand is important, it needs all the attention it can get to grow and thrive. Keep your head up, not in the sand. Be authentically you yet cognizant of what is happening in the camp of your competition. Find ways every day to out talk your competition, outdo them and outsmart them. Deliver value and proffer solutions to the problem at hand whilst still projecting an authentically strong brand.

10 Reasons Why You Need a Website

Perhaps, the question ‘why’, is a good incentive for doing things the way we do if only most of us gave it a thought. In the digital world of today, doing business without a website would do you more harm than good as far as profit and losses are concerned. If you haven’t figured out why a website is a necessity for business, here are 10 reasons to give you a different perspective on the matter.

1. Your competitors are ahead of the game

Have you ever wondered why your competitors are always one or more steps ahead of you? It’s certainly because they already built their websites a long time ago. You are clearly disadvantaged if you are competing with a business that already has a website and engaged in strategic website marketing.

2. Your Customers deserve better services

A website makes it possible and easier for you to provide your customers and users with information plus content that can be downloaded. It’s very certain that your customers have a lot of questions for which they seek answers for. Most of these questions are common. With a website, you can provide them with answers in the Frequently Asked Questions (FAQs) section. It also offers your staff with a reference point when offering customer support services. Other than offering answers, a website makes it possible for you to interact with your clients through feedback. Forms and surveys make it easier for you to collect important information about your prospective customers and clients that can be used for marketing. Depending on the products and services offered by your company, a website will enable you provide your customers with downloadable manuals and guides. This makes your customer service lines less busy as most clients would rather reference the provided content on the website than call the customer care line.

3. People will seek you online

In the digital world, people are always seeking for more information on certain brands online. It’s not a surprise that one of your clients or potential customers will try to do that as well. Imagine what will happen when they do that and find nothing about your business or in the worst case scenario, they find your competitors! Getting yourself a website is not enough if a search engine can’t list you in the results page. Missing online is analogous to missing on a phone book listing. Having an online presence is vital in this information conscious age for any business.

4. It’s cheaper and easier to advertise with a website

Whether you are offering services, products or simply you, a website will make it easier for you or your content to get viral within a short time span. All forms of advertising are costly especially if your target is a specific person or product. Furthermore, there’s no guarantee that your audience are paying attention to what you are marketing. As for a website, whether your audience is paying attention or not, you don’t have to dig an extra dime from your pocket. Websites resemble brochures which are reproduced for free, are interactive and quick to distribute to the ready market seeking them. Websites are the most effective, unrivaled and easiest to use mode of advertising you can ever need.

5. You are available to clients on a 24/7 basis

With a website, your business will always be open 24 hours a day, 7 days a week, all year round. Your clients can easily make their purchases online at any time irrespective of their location. Most people always seek for products and services during late hours when a bigger percentage of businesses are closed. If your competitors are available around the clock, imagine the amount of profits they earn as compared to a business that operates from 8am-5pm.

6. Get access to millions of people

With a website, it doesn’t matter whether a person is surfing next door or from the other end of the planet. They all have access to the same website, same content, same products and same services all at a go. Mailing and phone call costs are extremely high for a business to achieve targeted profits. However, with a website, sharing information with your customers is easier irrespective of where they are located and you don’t have to incur additional expenses.

7. Make money passively

Making money from your business doesn’t have to involve physical activities or purchases. A full e-commerce website lets your clients place orders or buy products or services via the internet. You don’t need to be part of anything once your website is fully designed to that capacity. Your website will be in the form of a catalog with images and descriptions of products and services you are offering. You can take customer experience even further with videos and audios that demonstrate what your products do.

8. Communicate effectively with your team players

The digital age has brought a real significant change to the way people access information. Many are turning away from the traditional ways of accessing information to using the online platform. Use of printed directories and Yellow pages are becoming obsolete every day since they only allow communication on a limited form. With a carefully built website, your employees, clients and suppliers can get clear guidance from accessing pages of information on your website. You may also include audios and videos, something that brochures and other printed materials cannot offer.

9. Provide basic information

Basic information such as your opening and closing hours as well as days can sometimes cost you a lot but cannot be ignored all together. Other basic information such as payment plans, phone contacts, email address are as well important and the easiest and efficient way to share them with your clients is through a website. Always ensure such important information can be easily found by search engines.

10. Website makes marketing affordable

A comparison between the cost of building a website and that of printing newspapers, magazines, or brochures provides interesting results. The latter’s cost is trifling. Websites can be easily updated with fresh content as your business dynamics changes. As for prints, you have to create new ones. A Website also supports addition of new products and services with a few steps. When you design a high quality website that is both search engine and user friendly, every time a search related to your website’s niche is done, your site will always come first, making it easier for you to get targeted traffic from potential clients.